July 23, 2021

Resorts World Las Vegas to Open Fred Segal Market Powered by Amazon’s Just Walk Out Technology


The city’s newest integrated resort will be the first to utilize Amazon’s Just Walk Out technology on the famed Strip

Las Vegas (July 23, 2021) – Resorts World Las Vegas, which recently opened its doors to the public last month, will debut the first-ever store in a Las Vegas resort to utilize Amazon’s Just Walk Out technology. On Monday, July 26, the Resorts World Las Vegas luxury destination will welcome guests to experience the Fred Segal Market powered by Just Walk Out technology. The Fred Segal Market will offer a special assortment of drinks, candy, snacks, souvenirs, and Grab & Go food items in a location adjacent to and connected with the Fred Segal Men’s shop.

“We are excited to work with Resorts World Las Vegas as they offer their customers a fast, convenient way for their guests to shop for the items they might need quickly during their resort stay,” said Cameron Janes, Vice President of Physical Retail at Amazon. “We’re thrilled that Resorts World Las Vegas’s selection of Amazon’s Just Walk Out technology brings the effortless experience of a checkout-free store to a new city and a new industry for the first time through the Fred Segal Market.”

Shopping at Fred Segal Market powered by Amazon’s Just Walk Out technology is designed to be an effortless experience. Guests will simply enter the market using a credit card and the technology will detect what shoppers take from or return to the shelves in the store. When guests have completed their shopping experience, they can just leave the store and their credit card will be charged for the items they took.

“As we have strived to create a resort that encompasses the most technologically advanced offerings throughout the complex, we are thrilled to continue this effort with the use of Amazon’s Just Walk Out technology,” said Matt Pinal, Vice President of Retail at Resorts World Las Vegas. “It’s exciting to not only welcome such an iconic brand like Fred Segal to our retail portfolio, but to be able to expand their retail space and utilize such an innovative technology in the adjacent market that will provide convenience and ease to our guests is truly a great accomplishment.”

The Fred Segal Market powered by Amazon’s Just Walk Out technology will be open to the public starting Monday, July 26.

For additional information about Resorts World Las Vegas, please visit www.rwlasvegas.com.

About Resorts World Las Vegas

Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. Resorts World Las Vegas features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more. The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service. Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide, a verification that ensures the resort has appropriate health safety procedures in place. For more information, visit www.rwlasvegas.com or find us on FacebookLinkedInTwitter and Instagram.

About Genting Group
Genting Group comprises Genting Berhad (KLSE: GENTING), the holding company, and its listed companies Genting Malaysia Berhad (KLSE: GENM), Genting Plantations Berhad (KLSE: GENP) and Genting Singapore Limited (SGX: G13). Genting Group collectively employs approximately 56,000 people and is involved in leisure and hospitality, palm oil plantations, power generation, oil and gas, property development, life sciences and biotechnology activities, with operations spanning across the globe, including in Malaysia, Singapore, Indonesia, India, China, the United States of America, Bahamas and the United Kingdom. Genting Group is a leader in the global gaming and hospitality industry. Founded in 1965, Genting Group has more than 50 years of experience in developing and operating destination resorts in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas, offering an unparalleled resort experience and iconic entertainment attractions to over 50 million visitors a year. For more information, visit www.genting.com.

About Fred Segal

FRED SEGAL is the iconic lifestyle brand that defined the LA Look and sparked a revolutionary shift in style, changing retail and pop culture forever. In 1961, Fred Segal, dubbed the original “Curator of Cool” opened his first store, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection,  Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love.

For 60 years, FRED SEGAL has embodied LA cool—to the entire world. Despite the brand’s long-running success, its legacy is sustained by always staying ahead. In addition to the innovative lines launched in our stores, every year FRED SEGAL collaborates with designers, artists and emerging brands to create unique capsules, cultural conversations and immersive experiences. Now owned by Jeff Lotman, CEO of Global Icons, FRED SEGAL opened its Sunset Boulevard Flagship in 2018, and has since expanded to Malibu, Asia and Europe. Discover more at FredSegal.com and on Instagram @FredSegal.

Media Contacts:

Allied Global Marketing (for Resorts World Las Vegas)

[email protected]