Supporting NFR from Afar: Resorts World Las Vegas Broadcasts Wranglers National Finals Rodeo on 100,000-Square-Foot LED Screen Dec. 3-12
LAS VEGAS, NV (December 3, 2020) – Resorts World Las Vegas, the Strip’s newest integrated resort opening summer 2021, will broadcast the 2020 Wrangler® National Finals Rodeo (NFR) live via The Cowboy Channel from Fort Worth, Texas, on the property’s 100,000-square-foot West Tower LED screen. While walking down Las Vegas Boulevard, onlookers can catch a glimpse of rodeo’s iconic annual event on one of the largest LED building displays in the world throughout the competition December 3-12. “Las Vegas has been NFR’s adopted home for over 30 years. They are part of the fabric of Las Vegas and we value the positive impact the Professional Rodeo Cowboys Association (PRCA) has had on our city each year. We wanted to find a fun and creative way to show our support this year as we eagerly await NFR’s return next December," said Resorts World Las Vegas President Scott Sibella and former Chairman of the Board for Las Vegas Events.
“It’s great to continue the NFR’s presence in Las Vegas," PRCA CEO George Taylor said. “We’re incredibly excited that rodeo fans can watch the broadcast nightly."
Resorts World will also bring a piece of the Strip to Texas as the Bronze Buckle Sponsor of this year’s NFR Central at the Fort Worth Convention Center, a fan experience featuring live performances, radio remotes and more located in the heart of Cowboy Christmas.
"While we are unable to deliver the NFR Experience to our fans in Las Vegas, the destination will be well represented in Texas in 2020," said Las Vegas Events President Pat Christenson. "Through our two interactive booths at Cowboy Christmas - NFR Central presented by Resorts World Las Vegas and All Roads Lead to Vegas - fans will be able to sample the history and experiences that have made the Wrangler NFR in Las Vegas a must-attend event for more than 35 years. These areas will also allow us to look toward 2021, when the Wrangler NFR returns to our city."
“The NFR is like family to Las Vegas and we look forward to welcoming all of the participants and fans to our newly opened resort when the event returns next year," said Sibella.
The Cowboy Channel and RFD-TV are the official broadcast partners of the NFR and will broadcast 10 hours of live coverage throughout the event. For a full schedule of events, broadcast details and more information on NFR, visit www.thecowboychannel.com/nfr2020.
About Resorts World Las Vegas
Resorts World Las Vegas is being developed by Genting Berhad, a Malaysian corporation registered as a publicly traded corporation by the Nevada Gaming Commission. Resorts World Las Vegas has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. Resorts World Las Vegas, one of the largest hotel construction sites in the U.S., is rapidly moving forward with over 3,000 construction workers on-site each day at the nearly 88-acre site. The property will be a tech-forward, innovative, and inclusive resort which will stand on the pillars of elevated service, harmony, loyalty, and luxury. Weaving traditions of Resorts World into the fabric of Las Vegas, the 3,500-room casino-resort will introduce a bold, fresh take on hospitality to the Las Vegas market with exciting new experiences, one-of-a-kind culture and seamless guest service. For more information, visit www.rwlasvegas.com or find us on Facebook, Twitter and Instagram.
About Wrangler® National Finals Rodeo
The Wrangler National Finals Rodeo (NFR), considered the world’s premier rodeo, features 10 straight days of the best in PRCA PRORODEO competition, with a total of 120 contestants competing every night in seven events. Each December, the top 15 contestants, based on the PRCA | RAM World Standings, in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing, and bull riding qualify to compete at the Wrangler NFR. www.prorodeo.com
About Las Vegas Events
Founded in 1983, Las Vegas Events is a private, not-for-profit organization funded by hotel room tax. Through its Signature Event initiative, LVE has created a model to integrate all elements of special events and formally improve communication between event producers and Las Vegas’ hotel properties and sponsors. Since 1991, Las Vegas Events has produced, presented or supported more than 750 events. www.lasvegasevents.com
About The Cowboy Channel
The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to western sports and the western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network reaches 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. The Cowboy Channel can also be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, please visit thecowboychannel.com or find us on Facebook, Twitter and Instagram.