RESORTS WORLD LAS VEGAS DEBUTS THE STRIP’S FIRST PROPERTY-WIDE MULTIMEDIA EXPERIENCE, GLOW
Las Vegas (January 20, 2022) – Resorts World Las Vegas, the Strip’s newest integrated resort, is unveiling, GLOW, a one-of-a-kind video content and multimedia experience that will bring the property’s technologically advanced architecture – including one of the largest exterior LED building displays in the United States – to life. The creative content, designed and produced by Moment Factory, an acclaimed creative international studio that specializes in multimedia entertainment and experiences, and Digital Kitchen, whose Emmy-winning storytelling and design captivates audiences, will include ten unique show capsules and five interstitial visuals displayed across Resorts World Las Vegas’s distinctive LED surfaces, ranging from the 100,000-square-foot West Tower display to the iconic 50-ft diameter interior globe.
“Developing and unveiling these incredible displays has been thrilling. The time, attention and collaboration between our property teams and Moment Factory and Digital Kitchen over the last year resulted in truly fascinating, fun digital shows,” said Scott Sibella, Resorts World Las Vegas President. “Here at Resorts World Las Vegas, we’re always looking at how we can set ourselves apart in the hospitality industry and the best ways to provide our guests with the most exciting experiences possible.”
GLOW features eye-catching optical illusions and plays with depth in surprising ways, offering viewers exciting shows that tap into the energy of the city. The shows explore a variety of meaningful themes and narratives, integrating impactful soundtracks that support the overall tone of each individual show. These experiences will transport guests to extraordinary destinations, including a bioluminescent ocean, a synthwave cityscape, a feline-led psychedelic trip into space, a surrealist dance stage and a shimmering emerald jungle, among others.
Each of Moment Factory and Digital Kitchen’s ten show capsules are displayed simultaneously across the Resorts World Las Vegas property on multimedia features along the West Tower exterior, East Tower and Zouk Nightclub facades, as well as the iconic, 50-foot globe, which was conceptualized by Steelman Partners and fabricated exclusively for Resorts World Las Vegas by Show Canada, located within The District, the resort’s retail, dining and entertainment promenade. Additionally, five interstitial capsules were created specifically for the interior globe with rich ambient visuals that bring the sphere to life. GLOW’s multimedia content creates stories that work individually across each of the five canvases, but when viewed from a far reveal an interconnected narrative.
“Resort World Las Vegas presented us with an incredible multimedia canvas, whose variety of viewpoints offered the chance to create a holistic experience and a landmark spectacle that offer moments of amazement to visitors. Moment Factory is proud to have contributed to bring the resort’s media architecture to life.” said Cheryl Catterall, Creative Director at Moment Factory.
“The opportunity to partner creatively with Resorts World Las Vegas and create imaginative, arresting work that brings people together was extremely meaningful to our team,” said Ally Malloy, Head of Digital & Experiential at Digital Kitchen. “The animated visual tapestry we developed for Resorts World Las Vegas explores a variety of themes and speaks to our intent to create worlds beyond belief.”
GLOW runs daily every hour on the hour from noon – 1 a.m. For additional information, please visit www.rwlasvegas.com.
About Resorts World Las Vegas
Resorts World Las Vegas was developed by Genting Berhad, a publicly traded Malaysian corporation registered with the Nevada Gaming Commission. The company has affiliated operations in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas. In partnership with Hilton, Resorts World Las Vegas integrates three of Hilton’s premium brands into its resort campus, including Las Vegas Hilton, the resort’s full-service brand; Conrad Las Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network of independent luxury properties, which operates as Crockfords Las Vegas, Genting’s internationally renowned ultra-luxury brand. Resorts World Las Vegas features 3,506 guest rooms and suites, an innovative, next-generation gaming floor, world-class food and beverage options, a 5,000-capacity theatre, distinct nightlife venues, a curated retail collection of designer and boutique shops and more. The integrated resort weaves time-honored traditions of the international Resorts World brand into the fabric of Las Vegas, introducing a bold, fresh take on hospitality to the city with stunning design, progressive technology and world-class guest service. Resorts World Las Vegas is Sharecare Health Security VERIFIED™ with Forbes Travel Guide, a verification that ensures the resort has appropriate health safety procedures in place. For more information, visit rwlasvegas.com or find us on Facebook, LinkedIn, Twitter and Instagram.
About Genting Group
Genting Group comprises Genting Berhad (KLSE: GENTING), the holding company, and its listed companies Genting Malaysia Berhad (KLSE: GENM), Genting Plantations Berhad (KLSE: GENP) and Genting Singapore Limited (SGX: G13). Genting Group collectively employs approximately 56,000 people and is involved in leisure and hospitality, palm oil plantations, power generation, oil and gas, property development, life sciences and biotechnology activities, with operations spanning across the globe, including in Malaysia, Singapore, Indonesia, India, China, the United States of America, Bahamas and the United Kingdom. Genting Group is a leader in the global gaming and hospitality industry. Founded in 1965, Genting Group has more than 50 years of experience in developing and operating destination resorts in the Americas, Malaysia, Singapore, the United Kingdom and the Bahamas, offering an unparalleled resort experience and iconic entertainment attractions to over 50 million visitors a year. For more information, visit www.genting.com.
About Moment Factory
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has other addresses in Tokyo, Paris, New York City and Singapore. Since its inception in 2001, Moment Factory has created more than 450 unique projects worldwide, including the Lumina Night Walk series. Productions span the globe and include such clients as Changi Airport, Notre-Dame Basilica of Montreal, Disney, Arcade Fire, Microsoft, Sony, Boston Museum of Science, Madonna, Cipriani, Universal Studios, the Toronto Zoo and the Reims Cathedral.
About Digital Kitchen
Digital Kitchen, a member of the Sid Lee creative community, brings Emmy-winning storytelling and design to captivate audiences. From crafting iconic title sequences, transforming spaces into an interactive canvas, to developing imaginative experiences. DK creates worlds beyond belief for clients such as Warner Bros., Netflix, Facebook, HBO, Canada Goose, and Amazon. For more information, visit thisisdk.com